Recognizing her talent for increasing productivity through marketing, Prudential California Realty COO Leeann Iacino was asked to speak at the Real Estate Marketing Summit, a two-day event that recently took place at the Hotel Del Coronado. “It was great to have a chance to network with our industry’s top producers and my fellow leaders in real estate,” said Iacino.
With a background that encompasses the residential sales and management arenas, Iacino has a comprehensive understanding of real estate. As an agent she consistently earned awards for her sales production; as an executive she founded an independent brokerage that grew to 350 agents and achieved a sales volume in excess of $1 billion.
During the event Iacino shared her insights about how sales professionals can realize the benefits of target and niche marketing. She also spoke about her three keys to creating an effective marketing campaign, as well as how to leverage new technologies and media outlets.
“Technology has exerted a profound influence on real estate marketing,” explained Iacino, who is known for her expertise in training and information systems. She recently joined Prudential to directly manage the company’s network of 62 offices in Southern California, and to develop training programs designed to help new agents and seasoned professionals unlock their potential.
“Simply because of being associated with Prudential, our agents had the opportunity to get a VIP pass to this event for only $99,” added Iacino. “To me this is a great example of Prudential’s commitment to provide its agents with the resources and tools they need to achieve their goals.”
To deliver a superior standard of representation, Prudential leverages high-profile relationships to offer agents exclusive marketing opportunities, develops groundbreaking training programs, and utilizes technology aimed at enriching the client experience.
For information about career opportunities, or to contact a qualified Realtor, please visit www.prudentialcal.com.
With over 3,200 sales associates in 62 offices across Southern California and the Central Coast, Prudential California Realty is one of the top five brokerages in the nation and the largest company in the Prudential Real Estate international network. Prudential California Realty is proud to be a member of HomeServices of America Inc., a Berkshire Hathaway affiliate.